This is basically simply gratuitous. It’s hard to make a legitimate story out of a wet male in a tight black t-shirt. Especially when you are staring at James Franco photoshopped into sexy pool boy.
Franco took some time out of nodding off in classes to model for Gucci’s new cologne, Gucci. (Yes, the clever name isn’t exactly groundbreaking, but its better Arrogant Prick that Smells Good by Gucci.) The Creative Director for the brand gushed about how marvelous Franco’s devil-may-care attitude is.
Via WWD:
“He personifies the sort of nonchalance and unforced appeal that is most attractive in a man. While in the advertising campaign, he captures the fragrance’s casual, modern and masculine air.”
Hmmm…really? He kinda has an ‘I pulled my groin look’ in the first picture. Maybe I am just missing the sexy in this. Thoughts?
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Images Via: WWD
