Justin Bieber has now found yet another way to invade our TV sets. Bieber is the latest high-profile pitchman for the skin-care product Proactiv, joining the likes of Jessica Simpson, Avril Lavigne, Katy Perry, and Mandy Moore in promoting the acne-fighting product. In a commercial, Bieber says he thought the product was only for “hardcore” cases but he now uses it too.

Per People:

“I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face,” Justin says. “I’m in the limelight all the time…I’m constantly doing interviews, constantly doing photo shoots and, you know, I’m determined to keep myself clear,” Bieber tells PEOPLE exclusively. “Using Proactiv will help that.”

Bieber said in a recent interview to a media entity that he is a teenager and is aware of the problems one can face owing to acne, pimple and other eruptions at this age. He also added that he has to lead a hectic life which takes a toll on his skin. Therefore, he thinks it is high time he starts using the Proactiv anti acne products. Greg Renker, founder of Guthy-Renker which markets Proactiv, has said that with Bieber they hope to reach his “millions of fans of all ages” with its new campaign. And I’m sure sales of the product are going to benefit from the Bieber-Fever that has invaded the country.

Does anyone just expect him to burn himself out? The poor kid doesn’t even look like he has hit puberty to get pimples, much less able to sell a product on top of an already crazy, stretched life. But, then again, he could be the next Justin Timberlake.

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Images Via: People