Apparently the sight of Justin Timberlake no longer makes us want to whip out $3.95. His October cover feature on Esquire was the worst seller for the mag in 2011. The solo cover only sold 73,000 copies.
Justin also bombed again on the cover of W despite the added feature of Amanda Seyfried. The issue only sold 15,000 copies. This was the second worst selling cover for the fashion meets art/culture mag.
The Biebs was no friend to Vanity Fair. Justin Bieber‘s February feature came in as the mag’s third worst seller since Graydon Carter took over the magazine in 1992. Only 245,800 copies flew off the shelves. According to WWD, the same Beiber Effect happened for other media outlets such as Rollling Stone (and sold 5 percent worse than average for the biweekly sales), Teen Vogue (10% drop in sales) and People (25% drop).
Fergie, Michelle Williams and Reese Witherspoon rounded out the worst sales for the women. Fergie’s July Allure issue was the worst seller for beauty centered mag. Williams’ Vogue cover nabbed the 3rd worst sales for Marie Claire and then followed with a Vogue bomb (296,000 issues) as the second worst seller for the year. Reese didn’t do well with Vogue either. Despite co-starring with Robert Pattinson, her feature “struck out” with 303,000 copies sold. Her Marie Claire and Glamour spreads also found below average performances.
Kim Kardashian nabbed the most magazine covers for 2011. Her sales were mixed. Glamour (February issue) and Cosmo enjoyed the fruits of her talentless appeal while her features on Lucky, Self and Harper Bazaar were blips. However, her Glamour January 2012 spread with sisters Khloe and Kourtney isn’t doing well.
As for the queen of the newsstands last year…Lady Gaga didn’t fair as well. Her no makeup October feature on Harper’s Bazaar was the third worst seller of the year with 119,000 copies sold. On the other side of the coin, Gaga’s March Vogue cover was the mag’s second best seller for the year.