Beyonce and Jay-Z have filed a trademark application to protect their daughter Blue Ivy‘s name. The couple lodged its petition at the U.S. Patent & Trademark Office on January 26th, just weeks after becoming parents – a new clothing line perhaps?
The filing, submitted by Beyonce’s company BGK Trademark Holdings, is currently pending but is expected to be approved, according to the Washington Post. Authorities have already rejected two applications from firms who have attempted to cash in on the name, insisting it belongs to a “very famous infant”.
The move is twofold as where the singer and mogul wish to use the name of their firstborn for a line of first-string infant items, but more importantly the registering process is to indubitably halt any misrepresentation a slickster using Blue’s moniker with the intent of gaining notoriety.
An impending Blue Ivy line would consist of “baby carriages, baby cosmetics, diaper bags, and other undoubtedly fabulous accoutrements for the fashion-forward infant,” according to the Post.
We can’t wait for the clothing line! A baby bib that’s cocked to the side or our personal favorite, the onesie with cigar pocket on the chest…
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Images Via: WENN
