Jessica Simpson is returning to do what she does best… Reality TV. VH1′s “The Price of Beauty” will take Simpson all over the world in search of what people find beautiful and why in all sorts of different cultures. Part of Jessicas’ job will be to study local fashions, dietary fads and beauty regimes of local women, even participating in some of the extreme practices she discovers. Simpson said she was immediately intrigued by the concept of doing a show about true beauty.

Per Us:

“I have always believed that beauty comes from within and confidence will always make a woman beautiful, but I know how much pressure some women put on themselves to look perfect,” she said in a statement Monday.

“I am really looking forward to discovering how beauty is perceived in different cultures and participating in some of the crazy things people do to feel beautiful,” she continued. “I know we will all learn a lot on this journey and I am so excited that VH1 is coming along on what I’m sure will be a wild ride.”

Wild ride indeed. This should be quite the learning adventure for the girl who once couldn’t distinguish between tuna and chicken. Simpson has come under fire from the media and magazines for her appearance lately, starting when she appeared onstage wearing unflattering high-waisted jeans back in January (read about that here.)

Shooting for the new series begins in mid-july, with a premiere date scheduled for early 2010. Jessica and her creepy father Joe will serve as executive producers. Hopefully this show will be a lot more successful than her previous one on MTV with ex husband Nick Lachey called “Newlyweds“. Either way, with Jessica Simpson involved it ought to be entertaining.

[Keep Clicking Thumbnails for a Larger Image]

Images Via: Webster is My Bitch