Clothing Line

Beyonce Launches Second Clothing Line, TJ Maxx Rejoices

July 1, 2009 By Cara Harrington Leave a Comment

TJ Maxx will be excited to hear that The House of Dereon is adding a second line of craptastic clothes that will one day be found in their Manager’s Discount Special bin.

The new line being brought to you by Beyonce and Tina Knowles will be aimed at the tween crowd. Because it’s never to early to introduce ho gear into your offspring’s closet. It will be dubbed “Sasha Fierce for Deréon” and feature sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry. Again never to early to by junior wear aimed audience lingerie. It is due in time for back to school shopping frenzy. Even better this shiz will wholesale starting at $25 and hitting a peek at $75.

Huzza for an entire outfit purchased for less than $32.50! I am going to be rocking this at Pizza Hut by Thanksgiving. Seriously though. How much creative genius goes into black minidress and answering everything with leggings?

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Images Via: WWD

Filed Under: Beyonce, Celebrity Fashion, Celebrity Gossip, Fashion Disaster, Fashion News Tagged With: Beyonce, clothes, Clothing Line, Fashion, Sasha Fierce for Deréon, The House of Dereon, Tina Knowles

Anna Sui Designs ‘Gossip Girls’ Line for Target

May 7, 2009 By Cara Harrington 1 Comment

Ok…so I admit that I am not a Gossip Girl fan and could only stand 3.7 minutes before thinking, “I’m not getting paid to watch this shiz. Ooo! Jimmy Johns is still open!” However, I dig the name Serena van der Woodsen as I was once branded with the name Anabelle Beaverhausen. (Long story on that one kittens.)

Regardless, the show has a following and apparently Anna Sui is a fan. The designer is creating a line for Target that encompasses the style of the show. September 13 through October 17th a select 250 Target stores will feature the collection.

Via WWD:

“I have always been a fan of designer partnerships with mass retailers,” said Sui. “I think it is a great way to bring fashion to everyone. I love Go International and was intrigued with Target’s new take on designer partnerships. It’s a fresh approach. I was able to select a muse or source of creative inspiration to focus the collection around.”

Sui is known for producing fashion collections that are more accessible to the everyday woman on the street. So I am predicting this will be a wise venture.

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Images Via: Wiki, IMBD, NY Mag

Filed Under: Designers, Fashion News, Television Tagged With: Anna Sui, Clothing Line, Collaboration, collection, dresses, Fashion, Go International, Gossip Girls, style, Target, tops, TV

Lauren Conrad Launching Clothing Line at Kohls

April 22, 2009 By Holly Stafford 1 Comment

If at first you don’t succeed, try and try again! Lauren Conrad revealed yesterday that she is launching a new and improved apparel line that will be sold exclusively at “Kohls” department store. The announcement comes one month after “The Hills” star announced that her high-end “Lauren Conrad Collection” would be going on hiatus at the end of the season. What, failing at your first attempt wasn’t punishment enough? So just what kind of clothing are we going to be looking for?

Per Us Magazine:

“It is a California chic line,” she tells Usmagazine.com of the new brand, called LC Lauren Conrad. “It is a little more casual. They are basically trying to take that California style and make it accessible everywhere.”

In other words, expect her line to be boring and predictable, much like her personality. The line of clothes will be priced averaging between $20 to $60, and will be available in October at Kohl’s stores nationwide, as well as on the company’s website. The line is going to first debut consisting of only clothes, but may expand to include shoes, jewelry, handbags, intimates and sleepwear later on.

“We are very excited to announce our partnership with Lauren Conrad, a pop culture icon whose style resonates with our contemporary customer,” Don Brennan, the senior vice president of Kohl’s, told Us in a statement Monday. “We are confident the LC Lauren Conrad collection brings customers both the contemporary style and the world-class brands they want at a price that delivers incredible value.”

Pop Culture Icon is an overstatement! Apparently the big-wigs at “Kohls” didn’t keep up with how much of a bomb her last crack at this was! So what exactly made Conrad halt production on her pricey boutique “Lauren Conrad Collection” and create a label for “Kohls“?

“It was just kind of a battle I had because I wanted to do a higher-end line — I wanted to do a contemporary line — but I was also very aware that the reason I was able to do it at such a young age was because of fans that have supported the show and have supported me,” Conrad tells Us. “So this was my way of being able to still do what I love and work with a great company and also make it accessible to the fans that made it possible in the first place. My family has always shopped at Kohl’s, so I’ve always known about them and I think that they do a really great job,” Conrad says of the franchise, which has also partnered with designer Vera Wang. “I like having more of an eclectic style where you mix high ends and more affordable pieces,” she says. “It’s great to be able to go to a store like Kohl’s and get really good classic pieces and mix them into your wardrobe.”

Lauren Conrad at “Kohls.” Hmmm… I can’t wrap my head around the fact that she’d even step foot in the parking lot, nonetheless the actual store. I’ll take January in the pool on how long until her items wind up on the clearance rack! How hard is it to design tank tops and matte jersey dresses anyway?

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Images Via: Getty

Filed Under: Celebrity Gossip, Designers, Fashion News Tagged With: Apparel Line, California Chic, Casual, Clothing Line, Contemporary, Debut, Department Store, Don Brennan, Kohls, Lauren Conrad, Lauren Conrad Collection, LC Lauren Conrad, Senior Vice President, The Hills, Us Magazine, Vera Wang

Taylor Swift is now a Fearless Fashion Designer

January 30, 2009 By Holly Stafford 1 Comment

19-year-old country music sensation, Taylor Swift, will be adding another career to her resume – fashion designer.

According to Jones Apparel Group, the singer whos album “Fearless” has topped the charts for the last seven weeks and includes the hit single “Love Story,” has inked a deal to distribute a line of apparel including sundresses through Walmart’s L.E.I. brand. Executives say Swift’s new clothing line will be led by a one-season collection of colorful spring dresses called L.E.I. Sundresses by Taylor Swift. Sundresses have long become her signature apparel choice. They are expected to be shipped to stores by February 1st.

Per WWD:

“We looked at partnering with many different people,” said Jack Gross, group chief executive officer for the jeanswear division at Jones. “Since we are partners with Wal-Mart, it was very important for us to find someone with a good reputation and someone who we didn’t have to be afraid of getting any sort of bad press. She is so famous, but really so grounded,” he said. “We liked her immediately.”

The former girlfriend of Joe Jonas of the Jonas Brothers will have 3 dresses in her line sold exclusively at Walmart - A tie-back dress, printed tie-back dress, and printed tier dress. Two additional styles are planned for a March release. All of her 100% cotton dresses will retail for $14.00.

Per WWD:

“These are my favorite things to wear,” Swift said. “When we were designing them, we had so many ideas to work from, and it came down to creating dresses that I would wear. If I couldn’t see myself wearing them, I wasn’t interested in making them.”

“I go to Wal-Mart all the time,” she said. “The one in my hometown of Hendersonville, Tenn., is open 24 hours, so I go there a lot to buy DVDs and stuff like that.”

Wow. Its so rare to see a star that is still grounded and remembers where she came from. Kudos to you, Taylor!

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Images Via: WWD

Filed Under: Celebrity Gossip, Designers, Fashion News, Music, Videos Tagged With: Clothing Line, Dating, Designer, Fashion, Joe Jonas, Jonas Brothers, LEI, Love, Taylor Swift, Walmart

Christina Aguilera Topshop Clothing Line

December 28, 2008 By Cara Harrington 1 Comment

If you were feeling like the world just didn’t have enough lame skinny pants in the world, you can now rest easy. Christina Aguilera will be coming to the rescue and cranking out her own fashion line.

With the help of Topshop, the U.K. based fashion house, a line will soon be outselling Kate Moss’s collection. The creator of Topshop, Sir Phillip Green, has been making efforts to secure Christina’s line in a million dollar deal. The idea is to “appeal to a younger crowd” than the veteran super model.

“Sir Philip has started talks with Christina and hopes to sign a deal soon. She has visited his offices in London and they are thrashing out the details,” says a source.

“Philip loves her style and believes she would add something new to Topshop. Christina is the blonde bombshell who is into pop whereas Kate is the rock chick and model.”

Ahhh, yes. Topshop featuring Aguilera’s idea of style. Home of the tacky, where camel toe’s are bountiful and gaudy plastic belts adore every outfit. Peg Bundy would be in heaven. Why, oh why does everyone with a stylist feel the need to crank out $20 scarves and silk screen printed t-shirts? That’s like saying….oh… I put a band aid on my finger after cutting myself so now I’m a brain surgeon. Sign me up for “Grey’s Anatomy” while we’re at it.