The CW really wants their viewers to tune in…or visit the free clinic.
The latest marketing technique used by the least watched network is this little beauty hovering along Sunset Blvd. in Los Angeles and above the streets in Times Square.
According to the CW spokesperson, the signs simply means to watch the network’s hit show ‘The Vampire Diaries.’
“VD simply stands for Vampire Diaries, and anyone who thinks otherwise should probably get themselves checked out.”
The ads, which were created to start hype around the show’s mid-season return January 27, will eventually be replaced with billboards featuring the show’s cast as well…once half the viewers begin regularly taking Valtrex.
[Keep Clicking Thumbnails for a Larger Image]
Images Via: EW.com














