Mindless Behavior is a dynamic group of young men armed with limitless talent, drive, energy and a fearless passion for music and performing. Barely into their teens, has the quartet’s energetic fusion of pop, hip hop, and R&B quite simply had the potential to transform the entire musical landscape as we know it. Comprised of four spirited 13 year old boys – Prodigy, Roc Royal, Ray Ray and Princeton – Mindless Behavior employs an insane sleek and futuristic fashion style, epic dance moves, and global-ready pop songs. Their sound resonates with lush harmonies and messages that speak to listeners of all ages.
Prodigy was named after his ability to quickly master all new things related to dancing and playing music. Ray Ray came up under the ranks of famed Los Angeles battle dancer Tommy The Clown. Roc Royal, who began rapping at eight years old, also honed his skills in dance crews. And Princeton got his start at the age of four, appearing in television commercials for Skechers, McDonalds and Nike, as well as music videos.
The showstoppers deliver high levels of energy during their sets, singing, rapping and dancing with stage presence comparable to the greats. Teen girls, in particular, went wild when the guys hit the stage for their tour of Los Angeles high schools and opening sets with the Backstreet Boys (This Is Us 2010) and Justin Bieber (Pop-con 2010).
Their movement is redefining the word mindless and sending a powerful, much needed message to youth. Mindless Behavior is a new, effortless way of thinking that promotes individuality. “If you’re confident and not afraid to stand out, you’re mindless. If you get good grades in school, you’re mindless. If you express yourself, you’re mindless.” commented the group.
The music supports their message and the mindless lifestyle. Mindless Behavior’s forthcoming album, #1 Girl, takes on teenage love in explosive party records, fun mid-tempos, and introspective ballads. The album’s first single “My Girl” is a bubbling, infectious track produced by Walter Millsap (Beyoncé, Timbaland). “The song is about how much our girl loves us – she texts us all the time, sending us a 1-4-3,” said Princeton. The driving energy of “Ms. Right” heats up the dance floors with another offering from Millsap, who also produced standout “1st Crush.” On the piano-driven ballad “Future,” the young romantics envision all that they’ll be able to do take care of their girls once they’re old enough. They team up with superstar producer Polow Da Don for “I Love You.”
The Conjunction Productions team and Streamline Records head Vincent Herbert came up with the concept of the group in 2008, and Mindless Behavior was formed at a Los Angeles based audition hosted by Conjunction, a teaming of Walter Millsap, Keisha Gamble, songwriter Candice Nelson and choreographer David Scott. (Gamble and Scott helped discover B2K.) Prodigy, Princeton, Roc, and Ray Ray were immediately picked after displaying their talents. After two years of artist development, Herbert, who also discovered Lady Gaga and has executive-produced all of her music, introduced Mindless Behavior to IGA Chairman Jimmy Iovine, who immediately confirmed the deal.
Even though the members of Mindless Behavior are only 13, their sound is universal and appeals to the masses. “I think everyone can relate to our songs,” Princeton said. “It’s either a ten year old boy looking for ‘Ms. Right’ or a 60 year old man looking for ‘Mrs. Right.’”
Prepare for Mindless Behavior to join the ranks of the legendary young male groups that preceded them—The Jackson 5, New Edition, N’Sync, and B2K.
I had the chance to speak with Princeton from Mindless Behavior about their music, whether they’ve ever felt like giving up, and how they balance music with their everyday lives. You can read about that below.
When did you first realize you had an interest in music and what sparked that interest?
When we were very young. Probably around two years old. And then we joined the group and seen how well we mixed together and just took it from there. We’ve always loved music.
What drives and inspires you to do what you love?
Our fans because they believe in us. We love doing this, I love doing this. I love music and I love to sing and to perform. So yeah, the fans definitely.
How do you balance a career in music while going to school and still trying to be kids?
Well, we’re home schooled. We wake up and the first three hours are our school work and then depending on our schedule we have things like vocal class and working out. Then we have 8 hours of rehearsing and performing. We love to do things in our downtime like go shopping, hanging out, and going to the movies.
Do you find it easy to sing and perform? Does it come naturally for you?
Yes, very. It comes very naturally for me. It’s very easy and it’s a lot of fun. We work hard at what we do for our fans.
Besides music, what are some of your favorite things to do?
I really love fashion, like Alexander McQueen and the runway and modeling. I like to read, to hang out, and do things like going out to the movies.
If you had the chance to work or record with anyone, who would you choose?
For me, I’d have to say Kanye West. I love his passion in his songs.
How would you describe the sound of your music?
I’d describe the sound of our music as pop mixed with r&b with a little bit of dance. We make tight simple songs that people can relate to.
How do you feel that you’re different from other artists in your genre?
There’s been no one like us in a decade. We have a different style and our songs are different.
What are some of your short-term and long-term goals you have lined out for yourself?
Short term, getting ready for this tour we’re about to do. I’m really excited about it. Long term would be to be on the cover of Rolling Stone. I want to do some acting, too, like in tv shows, movies, commercials … And we want to win Grammy’s and VMA’s
Was there ever a time you felt like giving up on your way to where you are now?
No, never. It’s what I’ve always wanted and always pushed hard for.
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Images Via: ThinkTank