Was the person who made this decision high as a kite? Italian fashion designer Armani says soccer player Cristiano Ronaldo will model underwear and jeans in a new worldwide advertising campaign, replacing current model David Beckham, in their spring-summer 2010 collection. *Blankly Stares* Yes, I can’t believe what my eyes are reading either… Beckham stripped down for Emporio Armani last year. He has also posed for the brand with his wife Victoria and the two currently head the Emporio Armani autumn/winter underwear campaign.
“This time it’s the turn of the international media’s favourite footballer; one that plays for Real Madrid, drinks champagne with Paris Hilton in Los Angeles and sails his boat around the Mediterranean,” concludes La Gazzeta.
Who’s idea of a joke was it to hire this greaseball? Ronaldo will be feature on billboards for Armani’s younger clothes section in all of Europe’s major cities as of February next year, with the advertising campaign will most likely taking place in Milan. This isn’t the fist time Ronaldo has replaced Beckham; he also replaced him in the United team in 2003 after Beckham signed for Real. But don’t feel bad for Beckham just yet — He is currently developing his own Beckham-branded men’s underwear line, hoping to launch by fall 2010, so his days of half naked billboards are far from over!
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