Serena Williams lusciousness stars in the new commercial for the Wii, Playstation 3 and Xbox 360 game, Top Spin 4. The tennis star dusted off Beyonce’s leotard for “Single Ladies,” paired it with some black stockings and faced off against a cleavage boasting Rileah Vanderbilt for a “friendly” game of tennis.
The 60 second ad has about 10 seconds of actual game footage and the rest is T&A. The commercial sounds like it is set to an audio recording of the Playboy mansion hot tub. Moaning and grunting mixed with some music is all you hear as shots pan over the Serena’s chest, butt and swing.
The video game’s maker, 2K Sports, has rejected the ad. However, Vanderbilt went ahead and uploaded it to Youtube and Tweeted a link on Monday. Serena also teased with a Tweet about getting ready to post the sexy ad, but has yet to mention it again.
“Stay tuned for a awesomely sexy video I am tweeting later,”
Both ladies are now trying to distance themselves from the commercial. 2K Sports also released a statement saying that the ad will not make it to tv.
Via Joystiq:
“As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title’s final marketing campaign and its distribution was unauthorized.”
Meh, just about every company is guilty of using the old adage, “sex sells,” but this is more insulting to our intelligence. “Here are two scantily clad women moaning and some fire for those pyromaniacs out there. Now go buy our game.” What further confuses me is the company reportedly changing the difficulty of the game and adding new players to appeal to a larger audience, but then making an ad that would only interest those curious as to what Serena’s butt cheeks look like. Alas, what do I know? The last video game I played was on an Atari.
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