The marketing strategists at Calvin Klein have come a long way from featuring Marky Mark in his underwear. Now the design house is coming under heat this week for a “provocative” billboard the company is using to peddle jeans.

The billboard, which is on display in the SoHo neighborhood of New York City, features a young-looking topless female model lying chest-to-bare chest with a male model that has his hand in her pants. She, of course, is kissing a second male model while another one watches from the floor below.

I am not too sure what all the hub-bub is surrounding that situation as I often find myself in the same situation at the Dame’s Christmas parties and company picnics. However, some New Yorkers are in an uproar.

Via New York Daily News:

“’It’s borderline pornographic’, said neighborhood resident Lisa Marchese, 36, a marketing specialist. ‘They all look so young, particularly the girl. And to portray them in a threesome – it’s just taking it too far.’”

Please note that these comments are being made by a person who is living in a city where I once witnessed a foursome on the street involving a woman, a drag queen, a midget and some kind of exotic animal. And it was noon on a Tuesday.

So what do you think kittens? Has Calvin taken it too far this time?